Tuhin Arya and Neel Nigam, co-founders, Bandstand Videos and Tikdum Studios, has announced the launch of their creative agency, Tune. 

With Bandstand Videos and Tikdum Studios as in-house production arms, Tune aims to bring back the golden era of advertising where ideas led and impact followed.

The agency has already closed a few accounts, with announcements on two more partnerships expected soon.

Tuhin Arya, co-founder and chief creative, Tune, said, “Tune is our effort to make advertising great again. We plan to work with like-minded brand partners for long-term value creation. The team behind Tune stands by this thought of doing exceptional work and breaking boundaries and stereotypes on the way agencies have functioned over the years."

Neel Nigam, co-founder and chief content, Tune, said, “With Tune, we want to bring back the focus on bold ideas and impactful
storytelling while staying aligned with data-driven insights. The industry is evolving rapidly, and while algorithms play a role, creativity should remain at the heart of advertising. Our goal is to strike the right balance where innovation meets timeless storytelling to create campaigns that truly resonate."