Advertising, 16 Dec 2024

Wakefit's Gaddagiri campaign

16 Dec 2024 10:29 AM

Wakefit attempts to 'explain' Poonam Pandey's 'death' fiasco

The latest film in its Gaddagiri series portrays a marketing team brainstorming ‘comeback’ ideas for Pandey, pitching over-the-top schemes.
Nick Lawson

16 Dec 2024 12:02 AM

Nick Lawson ends his 34-year stint with EssenceMediacom

He was the global CEO.

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Joel Thottan

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Screen grab of Vantara Creamery's AI-generated campaign

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24 Apr 2026 11:40 AM

Adyasha's blog: A brain in CCTV mode
The tag does not lecture or warn. It simply exists in a space that is already private.

24 Apr 2026 10:36 AM

When a garment label becomes a behavioural health intervention
Godrej Industries Group's new logo (left) alongside Australian agency Guerrilla's identity (right), drawing comparisons for visual similarity.

23 Apr 2026 5:45 PM

Godrej Industries' new identity resembles that of an independent Australian agency

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