Advertising, 16 Oct 2025

District by Zomato's ‘Table for One' campaign

16 Oct 2025 11:28 AM

District by Zomato serves self-love with ‘Table for One'

The campaign celebrates the joy of spending time with oneself, while quietly challenging the stigma around solo dining.
Smriti Tewari

16 Oct 2025 11:18 AM

Smriti Tewari joins Infectious Advertising

Joins from VML where she was AVP.
The association with Monkeyway allows Firestarter to offer Indian clients, international brand technologies, starting with  3D real time streaming.

16 Oct 2025 10:29 AM

Rayomand J Patell launches Firestarter

The agency has entered a partnership with Germany-based Monkeyway.
Harshil Karia (left) and Nisha Singhania

16 Oct 2025 10:07 AM

Rage-bait advertising sells, but at what cost?

Is rage-baiting a clever marketing clickbait, or a ticking time-bomb? We unpack the rights, wrongs, and trade-offs of this latest brand tactic.

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