London International Awards has partnered with Manifest, to make the latter its official partner in India in 2024 and 2025.

The deal sees Manifest helping LIA spread the word about the awards in India, as well as providing jury recommendations.

Terry Savage, chairperson, LIA, said, “Anyone that knows me is aware that I have long been a believer in the power and value of creativity from India. In working with Manifest to help promote London International Awards, we hope to continue to elevate the great work that is produced in your country and give a platform that allows the rest of the world to see it also."

Raahil Chopra, founder and editor, Manifest, added, "For 38 years, the London International Awards have promoted creative excellence. It's among the top five award shows globally. Of late, there has been chatter in the industry about jurors and judging patterns. The fact that all rounds of judging for the awards are onsite in Las Vegas, makes sure that the issue is put to rest. India is a big market for LIA and it's an honour for Manifest to be its partner in the country for the next two years. We want India to be honoured on a global stage and in some way contribute to the country winning more statues."

This year, LIA will be felicitating Piyush Pandey, former global chief creative officer, Ogilvy, with the LIA Legend Award. The award was first handed out in 2023, and Mark Tutssel, former executive chairperson, Leo Burnett, was the first recipient.

Onsite judging for the event will be held between 29 September and 7 October. Winners and finalists will be announced between 3-9 October.

LIA held an annual Award Ceremony in London from 1986 through 2010. In 2011, after lengthy talks with many of the top creatives from around the world, LIA decided to forego the traditional award show to invest in the future of the industry by launching Creative LIAisons, a worldwide educational initiative for emerging talent. This program, funded by LIA, takes place simultaneously with the award judging in Las Vegas.