Experience Commerce (EC), an integrated digital agency within the Cheil Network, has announced the renewal of its annual digital, technology, and media mandate for MRF Tyres. 

In its 12th consecutive year, EC’s Mumbai team will continue to manage the account, providing an array of services, including social media management, website maintenance, and extensive media planning and buying.

Over the past 11 years, Experience Commerce has managed key digital campaigns for MRF Tyres. This includes the 'Ride The Thrill' campaign, launching the 'Ride Along with MRF' community for bikers, and promoting the 'MRF Rain Day' campaign to raise tyre safety awareness before the monsoon. The 'MRF Super Fan' campaign during the ICC Men’s Cricket World Cup invited fans to share their stories and compete for the #MRFSuperFan title. The 'ACE of PACE' campaign highlighted India’s fastest bowlers for the MRF Pace Foundation. Experience Commerce also handled media planning and buying for the ICC Men’s Cricket World Cup 2023 on Hotstar.

The agency aims to stay committed to elevating MRF’s digital presence by harnessing its expertise to boost brand awareness and engagement. 

This includes creating interactive content tailored to MRF’s target audience across various social media platforms and amplifying media outreach through organic and paid campaigns. 

Additionally, Experience Commerce will continue to manage MRF’s website, ensuring regular updates, maintenance, and defect fixes, along with overseeing hosting and domain management. 

Experience Commerce will also manage the comprehensive media planning and buying for the brand across digital media channels including OTT. 

Bhawana Daga, vice president - growth, experience commerce, said, “We are excited to extend our partnership with MRF Tyres. Over the past decade, MRF has become a key part of our agency family. The continuity of having the same dedicated team manage their account has allowed us to develop an in-depth understanding of their brand ethos and marketing needs. This long-term relationship has fostered a deep synergy, making it both rewarding and stimulating to work on their diverse campaigns. Our goal remains to deliver innovative digital and media solutions that enhance MRF’s market presence and drive sustained growth.”