Advertising volumes per match on television during the ICC Men's T20 World Cup 2024 increased by 38% over 2022 according to a TAM Sports report.

Unsurprisingly, matches which featured team India, got 90% more ad volumes on the medium, as compared to non-India matches.

The amount of advertising during the final game of the tournament increased by 57% as compared to the ICC T20 WC 2022.

The final this year was played between India and South Africa, while the 2022 edition of the tournament was played between England and Pakistan.

The number of categories, advertisers and brands advertising during this year's tournament increased by 67%, 76% and 83% respectively.

Biscuits topped the category list with a 14% share of all advertisements on TV followed by perfumes.

Dream11 was the only brand that was among the top five most advertised in 2022 and 2024. Vimal Elaichi Pan Masala topped the list of brands advertising on television.

In terms of ad lengths, 11-20 seconds were the most popular format, followed by less than 10 seconds.

Ad volumes per match during Super 8 of ICC T20 WC 2024 saw a growth of 118% over Super 12 of ICC T20 WC 2022.