L&K Saatchi & Saatchi has strengthened its strategy leadership by elevating Snehasis Bose as group chief strategy officer. 

With this development, Bose will now oversee strategy across L&K Saatchi & Saatchi, Publicis India, and Saatchi & Saatchi Propagate. He was previously chief strategy officer and had joined the agency in 2015 as senior vice president - strategic planning.  

Additionally, Ekta Relan takes over the reins as the new chief strategy officer. She will collaborate closely with Paritosh Srivastava, CEO, L&K Saatchi & Saatchi and Publicis India and Bose to drive forward the agency's strategic initiatives. Relan moves from Lowe Lintas, where she was chief strategy officer. 

Srivastava said, "Given the disproportionate growth all three agency brands have seen in client results, creative respect and revenue over the last few years, and the significant role the strategic function has played, it is the right time for us to introduce a force multiplier. Snehasis is a proven war horse who has been a great asset and the most dependable partner to the agency. It’s a natural progression for him to bring his influence and impact across the other agencies. Ekta is a rare talent, with her wealth of experience and strategic acumen, she is the perfect strategic leader and cultural fit to take L&K Saatchi & Saatchi’s spirit of ‘our client’s business is our business’ to the next level.”

Bose added, “My journey at L&K Saatchi & Saatchi has been transformational, and this new role promises to be orbit-shifting! Both Publicis India and Saatchi & Saatchi Propagate are on accelerated growth curves, and I am grateful to be an active part of their stories. With Ekta’s rich experience, deep wisdom and hunger for the new, I look forward to creating a symbiotic partnership that will unlock new possibilities for our clients, taking the L&K Saatchi & Saatchi ownership mandate to the next level. Looking forward to more audacity, challenges and rocket-like growth!”

Relan said, "L&K Saatchi & Saatchi is on a dynamic growth trajectory, redefining the role an agency can play for its clients’ business. I am thrilled to be a part of this enriching journey where commerce and culture beautifully fuel each other. I eagerly anticipate collaborating with the agency’s talented team, also learning and leveraging the power of the entire Publicis ecosystem to build solid brands that connect with their audience in unexpected and relevant ways." 

With over 25 years of experience, Bose has been associated with agencies like McCann Erickson, Publicis Ambience, IMRB International, and Contract Advertising. Relan has a career spanning 23 years and has also worked with Sapient Nitro Singapore and Unilever Singapore.