WebTalk, a part of Wondrlab, has announced the appointment of Martin Winther as chief creative officer.

In his new role, Winther will drive creative strategy and oversee campaign development, supporting WebTalk’s growth and strengthening its position in the market.

Winther succeeds Przemek Puchalski, who served as creative and strategy director at the agency.

Winther said, "What drew me to WebTalk was the passion and energy I felt within the team, as well as the vision for growth that I deeply believe in. I’m confident that together we’ll create many inspiring and effective campaigns for both our existing and future clients. If we can achieve even a fraction of our ambitious goals, we’ll undoubtedly take the agency to the next level. My personal ambition is to consistently exceed our clients’ expectations.” 

Michal Dunin, founder and CEO, WebTalk, said, "Joining the fast-growing Wondrlab Group’s international network has set ambitious goals for us. At WebTalk, we believe in both business and creative growth, which makes investing in our creative department a natural step. Martin’s talent is a tremendous addition to our team. Together with the generative AI expertise we are developing, it will enable us to elevate the art of impactful and innovative advertising. His ability to merge bold ideas with flawless execution is precisely what WebTalk needs and directly addresses our clients’ expectations.”

Jarek Ziebinski, chairperson, Wondrlab Europe, said, “I’m thrilled that our paths have crossed again after so many years. I still remember how we worked together to win the first Cannes Lions for Polish advertising. Now, Martin returns to Poland to join our team. Welcome aboard WebTalk and Wondrlab. I wish Martin a wealth of brilliant ideas and endless success."