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Virat Kohli Digit Life Insurance has announced cricketer Virat Kohli as its brand ambassador. With this, the brand has extended its ongoing ‘That’s It’ campaign to life insurance.
Kohli is also the brand ambassador of Go Digit General Insurance and is among one of the investors in the general insurance company.
The ad campaign leverages the cricketer's brand value to spread awareness about the Group’s foray into the life insurance business, while showcasing its 'simplified, easy to understand and buy, tech-enabled' offerings.
A marketing spokesperson of Digit Life Insurance said, "Through the ‘That's It!’ campaign, we wanted to transform the way we communicate the happiness of buying life insurance in one's life. Rather than focusing on the aspect of what happens when someone is not in your life, we wanted to showcase the celebration of life that takes place when someone protects their loved ones through life insurance. Digit aims to be the default choice for life insurance for customers and ‘That's It!’ showcases that obvious choice that Virat Kohli is communicating through the first ad campaign.”
The campaign has been rolled out across digital media channels like YouTube, Meta and other social media platforms; with targeted ads on OTT media platforms.
