Bombay Design Centre has announced its new brand identity.

The rebrand introduces a new name, BombayDC, and a fresh visual identity—moving from its signature yellow to Midnight Green, a color that represents clarity, and maturity.

As per the rebrand, BombayDC will exclusively build world-class digital products, streamlining its services to strategy, design, and engineering.

Ankur Rander, CEO, BombayDC, said, “When we started Bombay Design Centre in 2015, we saw a gap—no company in India was delivering great design for digital products, since then, we’ve grown beyond design. This shift isn’t just a name change—it reflects who we’ve become. We’ve become a company that builds outstanding digital products end-to-end, and our identity
needed to reflect that.”

Siddhesh Pednekar, head of business and ops, BombayDC, said, “This change is about sharpening our focus—internally and externally. BombayDC is now fully dedicated to digital products, while our family member - Branded, will focus on brand consulting. Together, we’re working with our clients to create a bigger future."