MiQ has announced the launch of MiQ Sigma in India. 

Six years after launching in India to offer clients programmatic solutions, through MiQ Sigma, the tech player aims to help marketers navigate the new-age media ecosystem using AI. 

MiQ Sigma has been designed to bring clarity and consistency to multi-platform activations, particularly for campaigns with high operational complexity. This runs alongside MiQ’s strategic data partnership with Samba TV that enables cross-screen television insights and analytics, bringing unified planning, activation and measurement capabilities. 

Gurman Hundal, global CEO and co-founder, MiQ, said, "With MiQ Sigma, our focus is on enabling better decisions for Indian brands in an increasingly complex yet opportune market. India represents one of the most dynamic advertising markets globally, and Sigma is built to scale with the market and adapt to India’s unique diversity across language, content and consumption to deliver superior and measurable media outcomes to brands."

Varun Mohan, chief commercial officer, MiQ India, added,  “Our ambition in India is to simplify decision-making in an increasingly complex media environment. MiQ Sigma is built to help advertisers move beyond fragmented planning and toward more connected, accountable outcomes across screens."