The London International Awards (LIA) has selected thirty-nine mentees from eleven Asian countries for its creative LIAisons virtual coaching program.

From these Asian mentees, nine mentees have been selected from India.

The mentees from India are:

Adrian David, freelance creative 
Arundhati Deb, copywriter, FCB India
Devika Saxena, senior creative solutionist, McCann Erickson Worldgroup
Kushagra Srivastava, account planning strategist, Schbang, Mumbai.
Miriam Paul, creative supervisor, Ogilvy
Mowin Dias, brand strategist, DDB Mudra Group
Rhea Ahuja, associate creative director, Dentsu India
Tanvi Shah, senior copywriter, Toaster India
Yashaswini Singh, creative team leader - copy, McCann Worldgroup

This program aims to offer young industry professionals an opportunity to have real time, one-to-one e-coaching with three different well-known, awarded and established industry leaders from around the world.

Coaches will share their expertise and experiences of their many years in the industry. These private and bespoke e-mentoring sessions are customised to the mentee, covering all disciplines with emphasis on skill development, elevating ideas and boosting creative confidence to fast-track careers. 

To be eligible for the program, mentees have to be currently working in the industry or a related business and be between the ages of 21 and 30 years old.

Laurissa Levy, creative LIAisons director and events director, said, “If you go on the internet and search how to find a mentor, you’ll find that the most frequent advice tells you to set your goals, explore who is in your network, reach out, meet up and nurture that relationship. But, we all know how hard it can be to achieve all of that if you are a young creative. It’s a big ask to get a busy, respected senior creative to be a mentor. That’s why, Creative LIAisons has established its virtual coaching program. We match mentees with mentors from all around the globe. Our aim is to extend this opportunity to as many as possible, even in less represented markets. This virtual coaching program began in 2021 and has become an integral part of the Creative LIAisons program, an educational initiative to give back to the industry that supports us.”

Levy added, “As the e-coaching sessions are underway, I urge all mentees to make full use of this rare privilege to be part of this program. Your mentors will most definitely challenge you, push you out of your comfort zone, be your confidant, cheer you on to do greater work, help you develop skills or even teach you new ones. But more importantly, they will coach you to aim higher and achieve those aims. It’s the start of your journey with not one, but three top creative minds. Enjoy the ride.”