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Clockwise from bottom left: Partha Sinha, Kawal Shoor, Manisha Sain and Gurdeep PuriThe Cannes Lions International Festival of Creativity kicks off on 17 June 2024. Manifest's coverage for the festival continues with its 'India at Cannes' series. This series will showcase all of India's entries to this year's festival, speakers giving a sneak peek of their talks, and those attending the festival sharing expectations.
In this piece we look at what The Womb's Kawal Shoor and Manisha Sain, will be discussing with Gurdeep Puri, (The Effective Partnership), and Partha Sinha (The Times of India Group).
Topic: The inglorious B****rds of the boardroom
Speakers: Kawal Shoor, co-founder, The Womb, India, Gurdeep Puri, founding partner, The Effectiveness Partnership, Manisha Sain, strategy partner, The Womb India, Partha Sinha, president, The Times of India Group
Date: 20 June
Time: 15:15—15:45 hours
Venue: Forum, The Palais
Session description (according to canneslions.com)
Pioneering new research into boardroom's marketing battles with the top 100 marketers in India and their C-suites. It reveals extreme findings on who really are the villains, victims and heroes in today's boardrooms. What's the CMO-CFO-CEO relationship like? What should the C-suite be doing to help marketers succeed? In turn, how should marketing change to ensure the C-suite appreciates and invests in marketing? What are the learnings for the global marketing and communications communities?
Questions this session will answer:
What is it that marketing needs to do to have more traction with the C Suite, as well as, crucially, what can the C Suite do to help marketing succeed?
How can we put to rest the debate between short termism and develop sustainable marketing behaviours?
What is the ideal relationship between marketing and the C suite?
Also read:
India at Cannes: FCB Kinnect's entries
India at Cannes: MullenLowe Lintas Group's entries
India at Cannes: Mindshare India's entries
India at Cannes: OML's entries
India at Cannes: Bang Bang Mediacorp's entries
India at Cannes: BBDO India's entries
India at Cannes: White Rivers Media's entries
India at Cannes: Leo Burnett India's entries
India at Cannes: Sociowash's entries
India at Cannes: The Titus Upputuru Company's entry
India at Cannes: Havas India’s entries
India at Cannes: Dentsu Creative India's entry
India at Cannes: GoodFellas Studio's entry
India at Cannes: Sneak peek into Talented's Gautam Reghunath and PG Aditiya's talk
