India at Cannes: Sneak peek into a session featuring Kawal Shoor, Manisha Sain and Partha Sinha

The trio will be joined by Gurdeep Puri and they will take to the stage on 20 June.

The Cannes Lions International Festival of Creativity kicks off on 17 June 2024. Manifest's coverage for the festival continues with its 'India at Cannes' series. This series will showcase all of India's entries to this year's festival, speakers giving a sneak peek of their talks, and those attending the festival sharing expectations.

In this piece we look at what The Womb's Kawal Shoor and Manisha Sain, will be discussing with Gurdeep Puri, (The Effective Partnership), and Partha Sinha (The Times of India Group).

Topic: The inglorious B****rds of the boardroom
Speakers: Kawal Shoor, co-founder, The Womb, India, Gurdeep Puri, founding partner, The Effectiveness Partnership, Manisha Sain, strategy partner, The Womb India, Partha Sinha, president, The Times of India Group
Date: 20 June
Time: 15:15—15:45 hours
Venue: Forum, The Palais

Session description (according to canneslions.com)

Pioneering new research into boardroom's marketing battles with the top 100 marketers in India and their C-suites. It reveals extreme findings on who really are the villains, victims and heroes in today's boardrooms. What's the CMO-CFO-CEO relationship like? What should the C-suite be doing to help marketers succeed? In turn, how should marketing change to ensure the C-suite appreciates and invests in marketing? What are the learnings for the global marketing and communications communities?

Questions this session will answer:

What is it that marketing needs to do to have more traction with the C Suite, as well as, crucially, what can the C Suite do to help marketing succeed?
How can we put to rest the debate between short termism and develop sustainable marketing behaviours?
What is the ideal relationship between marketing and the C suite?