Havas has announced a strategic alliance with Moonfolks, an independent creative agency in Indonesia. 

This collaboration combines Havas’ media expertise with Moonfolks’ strengths in integrated and digital marketing.

Moonfolks will continue to run as an independent creative, integrated agency under the leadership of Anish Daryani, founder, CEO, and president director. 

According to a statement from Havas, the core goal of this partnership is to provide brands a comprehensive offering that harnesses the power of data, media, and creativity to drive results.

As of 6 January, Havas’ media team in Indonesia has joined the Moonfolks team to commence operations as Havas Moonfolks.

Daryani will take on the additional role of president director for Havas Moonfolks. Stefanus Christofer (Steven) will continue as general manager, and joining him in the leadership team is Pankaj Nayak, the newly appointed president SEA, Havas Media.

Rana Barua, group CEO, Havas India, Southeast Asia and North Asia, shared, "Indonesia is one of Southeast Asia’s largest and fastest-growing markets, making it a strategic priority for us. This strategic alliance with Moonfolks marks a significant milestone in our growth journey and strengthens our position to lead with our Converged strategy, amplifying our ability to deliver impactful solutions for brands in local, regional, and global markets.”

Daryani added, "The industry has created significant complexity by separating creative and media functions into different agencies. I’ve witnessed firsthand how disconnected these teams can be, even when working on the same client, or within the same holding company. By uniting creative and media, we are leading the charge in challenging the traditional approach, bringing integrated agency teams together to solve business challenges for our clients. This collaboration provides a proven model that combines creative content, effective distribution, and a higher ROAS for brands. Through this alliance, we have completed our integrated model, allowing us to accelerate commerce for our clients in a way that truly drives results.”