P. N. Gadgil & Sons (PNGS) has announced the appointment of actor Sonali Bendre as its brand ambassador.

The campaign launched on 8 May 2026, with the actor as the face of PNGS’s main brand identity, highlights the brand’s enduring promise of jewellery as heirloom, not merely adornment. 

The partnership is rooted in an alignment of values. Bendre’s personal journey through adversity, faced with quiet courage, has made her a symbol of strength for generations of Indian women, according to the brand. As a mother deeply rooted in her Indian identity, she is a natural and powerful fit for the legacy brand. For PNGS, she is not just a celebrity endorser — she is a cultural mirror.

Founded in 1832 in Sangli, Maharashtra, PNGS’s promise has always been gold that carries meaning, and the quiet devotion that defines the relationship between Indian women and their jewellery, stated the brand. The campaign extends that promise to a new generation — speaking to the woman who is both rooted and aspirational, who values her heritage without being bound by it.

Aditya Modak, CFO and COO, P N Gadgil and Sons, said, “At PNGS, every piece of jewellery we create carries the weight of trust — trust built over 192+ years with millions of Indian families. Welcoming Sonali Bendre as our Brand Ambassador is a natural extension of that promise. She embodies the grace, strength, and cultural pride that define the women who wear our jewellery. This partnership is not just a campaign — it is a conversation we are beginning with a new generation of PNGS women, and we could not have found a more authentic voice to lead it.”