This International Women’s Day, brands went beyond feel-good messaging to spark real conversations around gender equality and some even turned words into action. 

From challenging deep-seated stereotypes to celebrating women breaking norms, these campaigns stood out for their authenticity, creativity, and impact. 

Manifest received an array of campaigns in their inboxes and have viewed some on social media.

Here's a roundup (arranged alphabhetically) of the most powerful and thoughtful efforts that made us stop, think, and celebrate womanhood. 

Bandhan Mutual Fund

What we think about it: Stands out by addressing real-life career breaks, especially for women, in financial planning. Its thoughtful approach makes long-term wealth creation feel more inclusive and realistic.

Godrej Enterprises Group

What we think about it: Uses a warm, relatable approach to challenge gender norms, encouraging men to share household responsibilities. The cookbook and pledge turn this message into real, everyday action.

ixigo

What we think about it: Strikes an emotional chord, blending travel dreams with a touching tribute to mothers. It’s a gentle yet powerful call for women to explore the world on their own terms.

 Luminous Power Technologies

What we think about it: Hits hard, calling out the quiet bias that sidelines women in STEM. The films reveal a mother as a chief engineer, flips stereotypes and sparks reflection.

Shemaroo Entertainment

What we think about it: Calls out everyday gender bias with a familiar but effective social experiment. By redesigning school occupation charts for equal representation, it pushes beyond talk to drive real change.

The House of Abhinandan Lodha

What we think about it: Through heartfelt storytelling and stunning visuals, the film beautifully challenges tradition by celebrating women taking charge of their legacy through land ownership. It’s an inspiring tribute to empowerment and breaking norms.