Dentsu India has announced the elevation of Sujata Dwibedy to CEO, dentsu X, while Jose Leon will now serve as the CEO, retail media business. 

Both Dwibedy and Leon will continue to report to Anita Kotwani, CEO- media, South Asia, dentsu.

As CEO of dentsu X, Dwibedy will architect the agency’s next chapter and is responsible for driving integrated excellence across media, technology, and creative services.

Leon, as CEO of the retail media business, will spearhead efforts to collaborate with retailers and drive incremental revenue through expertise on both the sell and buy sides of retail media.

Dwibedy shared, “This is an extraordinary opportunity to lead dentsu X at such a transformative moment for the industry. dentsu X has always stood for audacity and innovation, and I am deeply honoured to lead its journey into a bold new era. My focus will be on building scalable solutions, fostering enduring partnerships, and cultivating a culture that empowers our people to thrive. Together, we will shape the future of brand and business transformation with purpose and precision.”

Dwibedy was most recently serving as the chief investment and trading officer at the organisation. She joined dentsu in 2016 as chief investment officer.

Leon said, “Retail media, or new stream media, is now seen as a game-changer for boosting retailer profits. With AI, we deliver hyper-personalized content by integrating data in near real-time, transforming advertising. This automation and personalisation drive better media efficiency, helping advertisers prove their advertising spend. As New Stream Media grows rapidly, dentsu has built strong capabilities to run tech-driven campaigns and scale partnerships. I’m excited to build on this momentum and expand these efforts in India.”

Leon joined dentsu X in 2023 as CEO.

Harsha Razdan, CEO, South Asia, dentsu, said, “Sujata and Jose’s appointments reflect our relentless pursuit of excellence and our commitment to staying ahead of the curve. Sujata’s extensive expertise in strategic growth, operational efficiency, and building high-performing teams aligns seamlessly with our ambitions. Combined with Jose’s deep understanding of data, omnichannel campaign execution, and retail, this leadership duo will propel dentsu to new heights, delivering unparalleled value and innovation to our clients.”