Infectious Advertising has announced the appointment of Abrar Nakhuda as head of digital. 

Nakhuda moves from Viral Fission where he was head - content and brand strategy. 

Nisha Singhania and Ramanuj Shastry, co-founders and directors, Infectious Advertising, said, "Abrar Nakhuda comes in to transform the way we approach Digital at Infectious. His energy and knowledge will power us to do new kinds of work. Here’s to crafting new narratives for the digital age, Abrar! Welcome aboard and God Speed!”

Nakhuda said, "My focus at Infectious will be on growing the digital presence of the clients and setting benchmarks for new ones by utilizing the latest digital
trends, ensuring brands and platforms work in synergy, integrating AI
into workflow (ChatGPT, MidJourney, Perplexity) , reducing limitations, and more. Whether it’s crafting 30-second ads, developing IPs, influencer marketing, or leveraging content-driven opportunities, we’ll aim to create great case studies for our current clients and new clients.’