The International Advertising Association’s India Chapter is hosting the third edition of its 'Voice of Change' summit on 11 November at the Google office in Gurugram.
 
Through this event, IAA aims to champion the mindful portrayal of gender across all forms of content. 

The third edition of the IAA's 'Voice of Change' summit will consist of debates, discussions, and dialogues for policymakers, advertisers, brand custodians, content creators, and communication specialists to recognise their power in driving balanced and inclusive portrayals of gender roles in media for enduring change.

Smriti Irani, former Minister of Information and Broadcasting, Government of India, and actor Taapsee Pannu are among the speakers who will be part of the half-day event.

Abhishek Karnani, president, IAA India Chapter, and president, The Free Press Journal, said, “Among the various initiatives undertaken by the IAA in the country, we have been pushing the needle around gender-sensitive communication across platforms. The ‘Voice of Change’ movement is our flagship property in this space. Through this event this year, we will push the cause across the industry with a diverse list of speakers covering advertising, marketing and media.”
 
Nina Elavia Jaipuria, chairperson, IAA Women Empowerment Committee, added, "Content is a mirror to society. As content creation gets democratised and viewership grows, it is imperative to create awareness and sensitise creators towards a positive, inclusive and gender equitable portrayal in their narratives. At the third edition of the IAA 'Voice of Change’ summit, we have Smriti Irani, as a keynote speaker and also joining us is actor Taapsee Pannu, who is known for pushing gender stereotypes in the roles she has played. Along with them is an illustrious panel of speakers from the advertising, marketing and media community, we continue to actively challenge stereotypes across the content industry to drive enduring change.”
 
Megha Tata, co-chair, IAA Women Empowerment Committee, further stated, “The first edition of 'Voice of Change' focussed on advertising. The second year added TV and OTT content. This year we are adding digital content to the conversation. We know that the level of content being consumed is at an all-time high on digital and social platforms and it is important that gender stereotyping is addressed on digital and social content also. I’d like to thank UNICEF and Google for partnering with us in helping make a much-needed shift in the perceptions of gender.”