Saatchi & Saatchi India has appointed Mayuresh Dubhashi as chief creative officer.

Dubhashi will partner Kartik Smetacek, chief creative officer, Saatchi & Saatchi India, and report to Paritosh Srivastava, CEO, Saatchi & Saatchi India, BBH India, and Propagate India. 

He rejoins the Publicis Groupe after a two-year stint with FCB Neo, where he was chief creative officer. Prior to this he was group executive creative director, Leo India.
 
Rohit Malkani, chief creative officer, Saatchi & Saatchi India, will transition into an advisory role as senior creative advisor, where he will continue to support the creative mandate for 'key brands'. 
 
Paritosh Srivastava, CEO, Saatchi & Saatchi India, BBH India, and Propagate India, said, “As the industry continues to evolve, we remain focused on strengthening our creative reputation and shaping the future of our agency and our clients’ businesses. Modern creativity is increasingly about understanding culture, consumers and technology to create ideas that drive meaningful business impact. Mayuresh brings exactly this combination and proven ability to build brands, making him a strong fit for our ambition to create transformational work. Kartik and Mayuresh will work closely together and lead the agency’s entire client portfolio to ensure every brand will benefit from their combined expertise. I would also like to thank Rohit for his significant contribution to Saatchi & Saatchi India over nearly a decade and look forward to our partnership in his advisory role.”

Rajdeepak Das, chief creative officer, Publicis Groupe South Asia and chairperson, Leo South Asia, added, “It’s wonderful to welcome Mayuresh back to Publicis Groupe India. Having worked closely with him during his time at Leo India, I have seen his ability to build strong creative cultures and shape work that connects deeply with brands and consumers. As we continue to evolve our creative ambition and create work that drives meaningful growth, strong creative leadership remains a key priority for us. Mayuresh brings the right experience, instinct and perspective to further elevate the creative culture at Saatchi & Saatchi India.”

Dubhashi said, “Saatchi & Saatchi India is known for its distinctive creative culture and its legacy of defining work. As marketing continues to evolve, I believe the most powerful creativity will be informed by culture, data and technology, while remaining rooted in strong human insight and ideas. Publicis Groupe’s capabilities across data, technology and creativity provide a powerful platform to bring this to life for brands. I’m excited to lead this next phase of the agency’s creative journey alongside Kartik and the team.”

He has also worked with Taproot, Grey, JWT, and Lowe Lintas.