The Sleep Company has announced the appointment of Steve Priya to handle its creative duties.

The agency was recently launched by Wunderman Thompson's former executive creative directors, Priya Pardiwalla and Steve Mathias. 

This account was won through a multi-agency pitch and will be overseen from Steve Priya's Mumbai office. The agency will be responsible for creating integrated marketing solutions for The Sleep Company across all product categories.

Ripal Chopda, chief marketing officer, The Sleep Company, said, "Steve Priya's innovative creative approach and strategic acumen is what set them apart. Their ideas resonated deeply with us, underscoring a profound alignment of vision and purpose. We look forward to the transformative impact of this partnership, and crafting spectacular work together."

Pardiwalla and Mathias, chief creative officers and co-founders, said, "The Sleep Company never sleeps, it’s constantly at work, innovating new designs and products that are all set to disrupt the market. We are excited to partner them in this adventure and are eager to start creating work that's insightful, unexpected, engaging and stand out in this category."