Advertising, 07 Jan 2025

Ritika Malhotra

07 Jan 2025 5:01 PM

Ritika Malhotra moves back to FCB

Rejoins the group after an eight-month stint with Wondrlab.
From left: Navin Talreja and Gautam Reghunath

07 Jan 2025 10:59 AM

Retainers vs short-term projects: What best serves a brand's needs?

We explore whether short-term projects impact brand building in the long run and who is to ‘blame’ for this industry shift.
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