Amidst the barrage of festive communication coming our way, Manifest asked the advertising, marketing and media community to share their most-liked piece of work from all-time. 

This article was originally published in our November issue (which can be bought here). We’re featuring the advertising industry's favourite works, sharing two selections at a time in alphabetical order.

Here are the top picks from tgthr India's Pragati Rana and Wondrlab's Rakesh Hinduja.

Pragati Rana, head of originals, regional creative officer - west and founding partner, tgthr India

The role of the brand is central to the solution yet the ad is very emotional. All the communication around Diwali is about getting together with the family, bringing a smile to those less privileged than us, doing something for the support staff. The dog related insight was very fresh and true. A lot of dog parents have complained over the years about the disturbance caused by crackers to the dogs and how scared they become but seeing those who are unseen by our society is the beauty of this campaign. This ad beautifully captures the plight of a helpless animal which gets rescued by the brand’s music. Even the portrayal of TG is just right for the brand. Love it.

Rakesh Hinduja, co-founder, Wondrlab

My favourite festive season ad is ‘Sorry I Spent It On Myself’ for Harvey Nichols. The campaign featured a range of absurdly cheap gifts, like a sink plug and paperclips, which people could give to others while spending lavishly on themselves. The playful twist resonated with audiences, making it a standout moment in festive advertising for its witty, self-aware humour. The campaign had an awesome insight - when you are in the festive season and it’s all about shopping for gifts for others, it is very human to think that I need to gift something to myself before I gift something to others.

Also read: 

Adland's top festive ad picks (part one)

Adland's top festive ad picks (part two)