WPP's revenue for the first half of 2026 dipped by 4.4% in comparison to the first half of 2025. 

India degrew by 2.9% during this time. WPP attributed this fall in revenue in the country due to the 'timing of sporting events'. APAC was down by 3.8%.

While WPP Media and WPP Creative's revenues dipped globally by 5.4% and 4.9% respectively, WPP Production saw growth of 1.6% in the first half of the year, majorly supported by new business wins across APAC and LATAM.

Cindy Rose OBE, chief executive officer, WPP, claimed that the performance was as expected.
 
She said, “I am encouraged by our first-half performance which is in line with our expectations. While legacy account losses continue to weigh, Q2 saw a further sequential improvement in LFL growth, highlighting the momentum we are building across the company and demonstrating that our strategy to become the trusted growth partner for the world’s leading brands is beginning to deliver. We are firmly on track with phase one of our Elevate28 plan to stabilise the business. Our objective for the first half was to put in place the building blocks of the new organisational structure and this is now complete. We are successfully transitioning from a complex holding company to a single, integrated company – with four operating units across four regions, all underpinned by WPP Open, our agentic marketing platform, which enables and connects everything we do."

She added, "Organic growth remains our North Star. While the turnaround of our financial performance will take time to fully flow through, our strong new business wins and improved client retention, as well as progress on cost savings and portfolio actions, demonstrate that we are building a simpler, more competitive and higher-performing WPP."