Phoenix Ogilvy has released a print ad in the Sri Lankan newspaper 'in the interest of the integrity of the advertising industry'.

The ad comes soon after the 4A's of Sri Lanka hosted its Advertising Festival. During the festival, an ad campaign conceptualised by MullenLowe Sri Lanka for Lifebuoy Shampoo during Women's Day 2024, picked up a Grand Prix among other Gold wins. The idea of this campaign titled 'Statues of Women' was to get more women role models and take on the fact that there were only two statues of women in Colombo. The brand set up pedestals with a QR code that when scanned with a mobile phone camera, would generate 3D statues of notable Sri Lankan women and their success stories on Instagram. This allowed users to click pictures of themselves alongside a statue of a woman. The idea was to lobby to the local government to install the first ever statue of a modern Sri Lankan woman in a public place in Sri Lanka.

However, the ad was called out by many to be similar to what Y&R New York created seven years ago while working with the National Collaborative for Women's History Sites (NCWHS). According to a story by Adage in 2017, NCWHS is a nonprofit organisation that promotes the preservation of locales significant to American women's history. 

The 'Whole Story' took on the fact that out of 29 statues in Central Park (New York), and 48 in Chicago's parks, 11 in Parliament Square, none were commemorating 'real women'. However, using AR and camera phones, women's statues could be placed alongside these men.