Cheil India has announced the appointment of Mandeep Sharma as the national head for its Samsung Business. 

As a part of his remit, he will be responsible for identifying, and crafting innovative strategies and systems that will help Samsung face the ever-changing dynamics of marketing landscape. 

He will report to Sanjeev Jasani, chief operating officer, Cheil SWA.

He was previously with McCann Worldgroup, where he was executive vice president.

Carlos Limseob Chung, managing director, Cheil SWA, said, “Cheil is leading the advertising mandate for Samsung - one of the most well-known brands in the country, with a portfolio of products that straddles across multiple categories. We wanted to hire someone who is able to harness data and digital alongside the brand marketing so as to deliver gold standard work. Mandeep, with his stellar record of providing integrated marketing solutions to multiple brands is a perfect choice and I am elated to welcome him to Cheil India."

Sharma added, “I am thrilled to be a part of Cheil India, an agency that I believe is truly integrated in line and spirit. They have done a stellar job in driving business outcome for Samsung and I hope we would collectively as a team continue to push the boundaries in pursuit of achieving industry best practices and excellence.” 

In a career spanning over 31 years, he has also worked with Thompson Connect, Ogilvy One and Spark44, among others.