The Effie Index which ranks the most effective agencies, marketers, brands, networks, and holding companies by analysing finalist and winner data from Effie Awards competitions around the world has released the 2023 worldwide and regional rankings.

This year's rankings are representative of Effie Awards finalists and winners announced between 1 January and 31 December 2023.

McCann Worldgroup India's Gurugram office is third on the global list, and first on the APAC list. The agency scored a total of 528 points with 69 awards/finalists. The top ranked agency was AlmapBBDO from Sao Paulo with 769 points and 81 awards/finalists. McCann Worldgroup was the most-awarded agency network.

Leo Burnett Mumbai was ranked fifth and Ogilvy Mumbai was seventh.

Omnicom was ranked the most-effective holding group followed by WPP. 

In terms of independent-agency offices, The Womb was ranked number eight. The Gut's Buenos Aires office topped the list.

McDonald's was ranked as the most-effective brand while AB InBev was ranked most effective marketer.