Infectious Advertising has announced the launch of its content arm Epidemik Content.

The content arm will be led by Shabbir Motiwala, who had joined Infectious in March 2023 as head of production.

Nisha Singhania and Ramanuj Shastry, co-founders, Infectious Advertising, said, "With Epidemik Content, we now have skin in the content game. Our mission is ‘Virality’ - to create content that is both memorable and shareable. Epidemik Content will create bespoke solutions for ever- evolving content needs of brands in the digital age."

Shabbir Motiwala, head, Epidemik Content, said, "My challenge is to make Epidemik Content the ‘talk of the town’ with best-in-class production and innovative storytelling. The red speech blurb in the logo will be a constant reminder to me and Team Epidemik of that objective. Of course, I am thrilled and honoured to be entrusted with this responsibility."