The Womb has announced the appointment of Anurag Gupta as chief executive officer.

He moves from ada, Kula Lumpur, Malaysia, where he was chief operating officer. 

Navin Talreja and Kawal Shoor, the founding partners, The Womb, said, “Our current offering of cutting-edge strategy and bold, unignorable creative work has fired up growth for our clients. Admittedly, The Womb has been very focused on creating top-of-the-funnel solutions. The opportunity to unleash big strategic and creative ideas on data-dependent mid-funnel and bottom-funnel work has only grown with time. Not too many agencies know how to do that. And clients need that in an increasingly fragmented world. In  Anurag, we found someone who’s classically trained but spent the last few years building a data and tech company of a thousand people, spread across 10 countries. He’s led cross-functional teams, here in India, and in Asia. He's maverick and method – in equal doses. And we’ve known the energetic bandit in him for long. And, to pre-empt obvious, related questions, we want to clarify that we both are going nowhere. The Womb is our second home…sometimes our first, even. Our involvement in clients’ businesses and brands will remain committed. Anurag’s coming on board fortifies our client proposition even more. As always though, we would let the clients do our talking once they’ve experienced the collective power of this move. We’ve added even more leadership muscle to Anurag. In the coming days, we’ll  announce more additions and structure to the leadership team from among the crouching  tigers and hidden dragons within the company to get The Womb ready for 2.0."

Gupta said, "I was drawn to join this remarkable company for two reasons: culture and an uncompromising commitment to clients' business. Navin and Kawal have assembled a team with such infectious energy that it truly inspires you to be a part of it—I'm glad I followed my instincts. I'm excited about the prospect of learning and growing together with the team. Together, we are ready to write the next chapter of The Womb." 

In a career spanning over 20 years, he has also worked with WPP, Ogilvy and DDB Mudra Group, among others.