The second anniversary edition of Manifest is our largest issue yet.

The lead story features Yannick Bolloré, chairperson and CEO, Havas, Sir Martin Sorrell, founder and executive chairperson, S4 Capital, and Yuichi Toyoda, CEO, dentsu APAC, discussing the India market, and the potential it has for growth. 

The cover also features learnings from a panel we hosted with UNFPA and Population first, to debate why Indian advertising still has a gender problem.

The lead feature is about whether influencer marketing has a credibility crisis?

We also have Q&As with Cyrus Broacha, Pepsico's Aastha Bhasin, OVS' Sandeep Chugh, actor and founder of Goonda, Karan Tacker, and Roc Nation's Avni Shivkumar, 

Puneeth Bekal, EVP and CMO, HDFC Securities, and Carol Goyal, chief executive, Aesthetic Intelligence Lab, debate about whether investments in AI are smart-long term play or another Metaverse-style rush ahead of reality.

At ad:tech 2026, we caught up with Laurent Thevenet of Publicis Groupe, and Adam Goodman from Microsoft Advertising APAC. 

There's a special focus on Fevicol's 'Maha Kumbh' and 'Kala Teeka' campaigns to understand how Adfactors PR amplified these campaigns. 

We also understand how Komerz aims to control the full growth stack, post its acquisition of Glassbox. 

Aalap Desai continues with his 'Unpopular Opinion', Adyasha Roy Tomar writes about 'A brain in CCTV mode' referring to how every story is linked to an advertising campaign, and Roma Singhal links Manifest turning two with her 'Age of Two' column. 

We also understand more on News18's Sanjeevani campaign, while focus on Younion's 15-year journey so far, to understand how its operating like its in 2030.

In the 'Healthcare and Pharma' vertical we recap two years of truths and how they are divided into seven different verticals. 

Sapna Singh writes about 'fear and loathing in Indian advertising', while Ruchi Sharma shares learnings from her recent judging experience at Spikes Asia. 

Our rapid fire series continues with Smita Salgaonkar, principal architect, AI - marketing, Google Cloud. 

There's also coverage from two Good Ads Matter round tables - one featuring brand CMOs, and the other a mixture of CCOs and producers discussing the role of AI. 

The Manifest team also shares its learnings from the two-year journey so far.

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