Bajaj has announced the appointment of Tilt Brand Solutions for its brand and communication duties. 

The agency will be responsible for the company's consumer appliances and lighting portfolios.

Furthermore, Tilt Brand Solutions, in this partnership is tasked to conceive and execute the go-to-market strategy and integrated brand communication planning, management and communication to further enhance Bajaj’s relevance and appeal, positioning it as a modern, premium choice in today’s ever-changing market landscape.

Devika Sachdev, head of advertising and brand management, Bajaj Electricals, said, “We’re happy to have Tilt Brand Solutions onboard as true partners in this pivotal phase of the brand growth. Their passion for the brand and innovative approach will help us craft meaningful solutions and experiences that not only resonate with today’s discerning consumers but also strengthen Bajaj’s position as a modern, premium brand in a dynamic marketplace.”

Hari Krishnan, group chief business officer, Tilt Brand Solutions, added, “We are excited to partner with Bajaj at this pivotal point in the brand’s journey. As an industry leader for a long, we are grateful for the trust they’ve placed in us to enable their ongoing transformation and support the expansion and consolidation of their reach across the nation and wider consumer segments. Our partnership will focus on through-the-line brand positioning, communication, and management across touchpoints.”