Asymmetrique has announced the appointment of Urvashi Khanna as vice president, content and brand solutions.

She moves from Eros Media, where she was vice president and head of content. 

Nitin Gupta, founder and managing director, said, "We are delighted to welcome Urvashi to our team. Urvashi possesses a strong understanding of the changing content landscape. Her experience in mapping customer journeys and translating them into captivating creative and content strategies will be instrumental in propelling our future growth.”

Khanna, “We are living in the most dynamic times where innovative storytelling; influencer marketing and new age media platforms are defining consumer behaviour. And now with AI, blockchain, Web3 - the content economy is seeing a boost where rewards and results are instant yet indeterminate, and brands need to challenge their own consumer-content matrix more frequently. I am excited to be part of this change and with the talented teams at Asym, I am sure we will create an ecosystem that will disrupt how content finds its place in the digital era of brand building and communication." 

In a career spanning over 16 years, she has also worked with Publicis Media, Melorra and Lenskart.com, among others.