Sokrati has announced a partnership with VWO - a global A/B testing and conversion rate optimisation (CRO) solutions company. 

This collaboration intends to blend VWO’s expertise in user experience optimisation with Sokrati’s prowess in data-driven growth strategies, enabling India’s top brands to deliver more engaging, personalised, and high-performing digital experiences. 

Furthermore, the alliance will extend to the broader dentsu India clientele as well and not just Sokrati. 

By integrating media strategies with technology-driven optimisation, this collaboration aims to have seamless customer engagement and increased profitability. Clients across the dentsu network will experience targeted campaigns and optimised digital experiences, to drive stronger performance and business growth. 

Sparsh Gupta, CEO, VWO, said, “Sokrati’s expertise aligns perfectly with our mission of helping brands leverage data-driven insights to enhance customer journeys. With this partnership, we look forward to empowering Indian brands to create more impactful digital experiences that scale conversions and drive growth for them.” 

Nilesh Gohil, CEO, Sokrati added, “This partnership is a game-changer for India’s top brands. By combining our strengths with VWO’s cutting-edge technology, we are setting a new benchmark for digital experience optimisation. Brands will not only maximise conversions but also build sustainable growth engines that drive long-term success. This is a pivotal moment for reshaping how digital journeys are crafted and how businesses thrive in an increasingly competitive landscape.”