Amidst the barrage of festive communication coming our way, Manifest asked the advertising, marketing and media community to share their most-liked piece of work from all-time. 

This article was originally published in our November issue (which can be bought here). We’re featuring the advertising industry's favourite works, sharing two selections at a time in alphabetical order.

Here are the top picks from LaLiga India's Aakriti Vohra and Talented's Binaifer Dulani. 

Aakriti Vohra, global network delegate, LaLiga India

"I loved the Cadbury Celebration’s #ShopsForShopless ad film and its message. It beautifully shows how local hawkers should be supported, which is a great message for the festive season."

Binaifer Dulani, founding partner and creative, Talented

"There’s a brand around India’s festive season. A screaming montage of diversity, generosity, abundance and faith. But recently, we’ve seen more undercurrents being explored that are truer to how the festive season, with all its joy and abundance, can sometimes make us feel.

The festive season brings families together, but going back home can bring as much nostalgia as it does tension. If you’ve grown outside your parental home, chances are you’ve also grown into your own, with newer ideologies and values. And sometimes it can feel like there isn’t room for the new value system you swear by, under the same roof. I love how Amazon dealt with the inevitable tension last Diwali, in ‘Mirchi Lights’ written by Yathartha Sharma.

The festive season can also be hard on introverts and those who face social anxiety in large groups. It can bring on a whole set of triggers, for those on their way to recovery, as social occasions call for ‘occasional drinking.’ It can be hard on some businesses too - especially non-essential medical practices that suffer as people take a lackadaisical attitude towards their sessions. Practising generosity in the contours of the world we live in today, can be extremely hard for so many of us. We ought to represent those stories too. Which brings me to another all-time favourite, with its alt-take to generosity, Harvey Nichols’, ‘Sorry I spent it on myself,’ because let’s face it, counting yourself in, in the spirit of generosity can come at the cost of excluding someone. And that is okay too."