Narayana One Health has announced the appointment of DDB Mudra for its creative and experiential marketing duties. 

The mandate focuses on creating a brand identity that reflects the consumers' evolving demands from the healthcare industry and making service offerings more accessible and easier to understand.

The account was won post a multi-agency pitch and will be handled by DDB Mudra’s Bengaluru office. 

Ravi Vishwanath, CEO, Narayana One Health, said, “We are on a mission to make healthcare simple, integrated, personalised and friendly. This strategy is new to India and communicating the benefits of our approach is a critical task. We are delighted to partner with DDB Mudra and look forward to their strategic collaboration on this pathbreaking journey.”

Menaka Menon, president and managing partner – growth and strategy, DDB Mudra, said, “With their focus on bringing primary and secondary healthcare closer to the consumer and addressing the many barriers that come in the way of a proactive approach to health, Narayana One Health is here to make a difference to the way healthcare is organised in India. We’re excited about partnering with the team and bringing about a change in the way Indians interact with healthcare.”