SharkNinja APAC, the global product design and technology company, has appointed WPP Media as its integrated media partner in India.

Under the mandate, Wavemaker, WPP Media's global media agency, will lead the brand's end-to-end media strategy, planning and investment across digital and offline channels, while driving its performance marketing agenda.

WPP Media will architect a unified, full-funnel strategy that brings together data, technology and creativity to help SharkNinja APAC build stronger consumer relevance, drive measurable outcomes and scale its presence in one of the world's most dynamic consumer markets.

Mrunmay Mehta, managing director and country head - India, SharkNinja, said, "India represents a significant growth market for SharkNinja APAC, and building meaningful consumer connections will be critical as we scale our presence. We were looking for a partner that could combine strategic thinking with data, technology and execution to deliver connected business outcomes. WPP Media's integrated capabilities, future-ready approach and proven expertise in driving growth make them the ideal partner to help us accelerate our journey in India."

Amin Lakhani, president – client solutions, WPP Media South Asia, said, "Today's growth is driven by connected experiences, where brand, performance and data work as one. Our role is no longer just to plan media, but to architect growth ecosystems that help brands stay relevant, agile and competitive. Shark and Ninja are global market leading brands with an innovation-first mindset, and we are excited to partner with them to unlock new opportunities for growth through audience intelligence, AI-] powered planning, strategic partnerships and integrated media solutions that create lasting business impact."