Manifest has partnered with IAA Voice of Change and UNICEF to identify and celebrate advertising that challenges stereotypes and promotes more progressive gender representation.

The committee for this section consists of: Nina Elavia Jaipuria, chairperson, Women Empowerment Committee, IAA India Chapter; Megha Tata, co-chairperson, Women Empowerment Committee, IAA India Chapter; and Geetanjali Master, partnership specialist, public and private sector engagement, resource mobilisation section, UNICEF Delhi.

This week, while no campaign emerged as a clear frontrunner, Toyota Hilux earned a special mention for its subtle yet meaningful approach to gender representation.

The campaign breaks the bias through a quiet but impactful moment. While the film celebrates the Hilux's rugged, adventurous spirit, it concludes by showing a woman confidently driving the same vehicle and reaching the destination before her male counterpart. Without making gender the focus, the campaign gently challenges the long-standing stereotype that off-road vehicles and adventure are predominantly male domains.

Other films from the week:

Berger Paints

Flipkart Minutes

Giva

Impact Mints

Nestasia