AnyMind Group has announced its partnership with the YouTube partner sales program. 

This will enable the group to provide reserved advertising inventory on content published by its networked channels on YouTube, offering more advertising accessibility and options for advertisers, and allowing affiliated creators and channels to earn more from its pool of advertisers.

Through this, advertisers can access pre-roll, mid-roll, and post-roll advertising on content published by AnyMind-affiliated creators and channels, including programmatic guaranteed ad buys and '100% share of voice reservations', where a single advertiser can serve ads on the totality of a creator’s received views for a video.

In line with this, the company is also launching interest-specific advertising packages, particularly in entertainment, sports, lifestyle and news verticals, providing advertisers with greater control and contextual targeting over a diverse audience consuming content produced by affiliated creators.

Punsak Limvatanayingyong, managing director, Creator Growth, AnyMind Group, said, “True to our philosophy of ‘Growth for Everyone,’ this program undoubtedly benefits our advertisers, creators and even publishers by unlocking more powerful outcomes through collaboration with us. Due to our unique business model, we’re one of the few companies that can provide deep accessibility into the advertising ecosystem.”

Siddharth Kelkar, managing director, India/MENA and Performance Business, AnyMind Group, said, “This partnership comes at a right time as we have recently launched a new feature on AnyManager that enables publishers to automatically create short-form videos from published articles with the use of AI. As part of our growth plans this year, we can now provide direct access to a larger scale of video ad inventory across APAC and the Middle East to our clients, including our partnered creators on YouTube.”

As of November 2024, AnyMind Group works with over 2,700 creators and more than 1,700 online publishers in APAC and internationally.