Raymond Lifestyle has appointed Publicis Groupe India as its integrated marketing partner across India.

The partnership brings together creative, media, performance marketing, CRM, digital, reputation and technology capabilities through a customised ‘Team One Thread’, comprising Saatchi & Saatchi India, Zenith India, Performics, PDX India and Propagate India.

According to a note from the Publicis Groupe, this is the first time the company has brought together one integrated marketing partner.

The bespoke 'Team One Thread' will be led by Paritosh Srivastava, CEO, Saatchi & Saatchi, BBH India and Propagate India, with support from Jai Lala, CEO, Zenith India.

Satyaki Ghosh, CEO, Raymond Lifestyle, said, “We were looking for a partner who shares our passion for our brands and business, and spent two months on a thorough process led by our marketing team to identify the right capabilities. As we enter our next phase of growth, this partnership reflects our commitment to move with clarity, agility and impact.”

Kalpana Singh, CMO, Raymond Lifestyle, added, “We are living in an omnichannel world, with shopper tastes and preferences evolving at the speed of light. Serving the modern shopper requires dexterity, integration, and adoption of AI to inform marketing decisions. Hence our evaluation is based on clear technical prowess across the full spectrum of marketing channels we operate in. These channels are the megaphones through which we tell our stories, and we sought a partner who could enable us to make our brand narratives unified, clear and distinct across touchpoints. As we begin this transition in our marketing journey, I would also like to thank all our existing partners for their invaluable contribution to RLL’s growth and for helping our brands earn the recognition and trust they enjoy today.”