inDrive has announced the appointment of Sociowash to handle its creative duties. 

The account was won through a multi-agency pitch and will be overseen from Sociowash's Delhi office. 

Sociowash will be responsible for enhancing inDrive's market presence, revolutionising customer engagement and boost brand visibility and growth. 

Avik Karmakar, senior GTM manager, inDrive South Asia, said, “According to a study conducted by the sensor power data, inDrive is the second-largest ridesharing app in the world by downloads, which demonstrates that the market is receptive to newer and more convenient options. That’s where we come in. Within the dynamic landscape of the Indian market, our dedication to transparency and reliability remains unwavering. Through the utilisation of Sociowash’s expertise and insights, we are positioned to navigate the competitive space with agility and resilience. We are confident that our combined efforts will yield results that bolster our brand’s presence and resonance in the Indian market.”

Pranav Agarwal, co-founder, Sociowash, said, "At Sociowash, we believe in the power of creativity and innovation to drive meaningful connections between brands and their audiences. With this partnership, we are excited to leverage our expertise to elevate inDrive’s presence in the Indian market, emphasising values of fairness, and transparency, and disrupting the monopoly of other players. Together, we aim to create impactful campaigns that not only enhance brand visibility but also foster lasting relationships with customers."