Advertising, 02 Apr 2026

Kuku TV's campaign.

02 Apr 2026 11:42 AM

MS Dhoni flips the script for Kuku TV betting for bite-sized dramas

Conceptualised by Moonshot, the campaign consists of an ad film.
Auto advertising on TV slumped YoY, as per TAM AdEx

02 Apr 2026 11:37 AM

Auto advertising on TV slumps nearly 21% in 2025: TAM AdEx

Print grew 9%, while digital ad impressions doubled, signalling a decisive shift in the auto media mix.

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Charli xcx

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Nothing names Charli xcx as its first global brand ambassador and shareholder
ASCI releases draft guidelines for responsible labelling of AI-content in advertising

12 May 2026 6:07 PM

ASCI drafts guidelines for labelling of AI-generated content in ads
The program runs between 27 September and 1 October 2026.

12 May 2026 10:50 AM

LIA Creative Liaisons 2026: India winners revealed
(L to R) Khyati Sarang (planning head), Abheek Chatterji (chief of business) Abhik Santara (CEO), and Yash Kulshresth (CCO).

12 May 2026 10:38 AM

Six years in, ^ a t o m is building brands that perform today and last tomorrow

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Has influencer marketing proven enduring value?

27 Apr 2026 11:18 AM

Can influencer marketing survive its credibility crisis?
Adyasha Roy Tomar

24 Apr 2026 11:40 AM

Adyasha's blog: A brain in CCTV mode
The tag does not lecture or warn. It simply exists in a space that is already private.

24 Apr 2026 10:36 AM

When a garment label becomes a behavioural health intervention
Godrej Industries Group's new logo (left) alongside Australian agency Guerrilla's identity (right), drawing comparisons for visual similarity.

23 Apr 2026 5:45 PM

Godrej Industries' new identity resembles that of an independent Australian agency

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