Grey India has announced the appointment of Harsh Kapadia as chief creative officer.

Kapadia moves from MRM New York (part of McCann Worldgroup), where he served as CCO since 2021. He will be based in India and report to Gabriel Schmitt, chief creative officer, Grey Global.  

On the other hand, Sandipan Bhattacharyya, who was serving as the managing director and chief creative officer - South Asia is moving out of Grey Group after a stint of almost 10 years. Bhattacharyya joined the organisation in 2015 as chief creative officer. 

Kapadia will partner with Anusha Shetty, CEO, Grey India. The duo will work together to spearhead Grey India's next phase of growth across its Mumbai, Delhi and Bangalore studios, focusing on delivering famously effective creative solutions that resonate with local audiences and achieve global impact. 

Sarah Trombetta, chief executive officer, Grey APAC, said, "Bringing together the proven leadership of Anusha Shetty with the creative vision of Harsh, whose experience spans the spectrum from cutting-edge AI-driven technology solutions to time-tested traditional advertising, sets Grey India up for an exciting future. This breadth of world-class expertise will allow us to craft uniquely effective campaigns that resonate with diverse Indian consumers across all platforms and touchpoints."

Schmitt said, "India presents a tremendous opportunity, both culturally and economically. We need to be at the forefront of marketing and communications, creating exceptional work for the remarkable brands we represent there. Harsh’s experience in New York, London, Melbourne and India, coupled with his deep understanding of the local culture, makes him the ideal leader to drive lasting value for our clients. With Harsh and Anusha at the helm, our clients will gain a significant creative advantage and unparalleled client partnerships. Can’t wait to see the ideas flowing."
 
Shetty said, "Harsh's return to India is an extraordinary win for Grey. He is a well-known creative force with deep experience across brands and strongly believes in the application of technology to ideas and ideas to technology; we couldn’t have asked for a stronger addition to leadership."

Kapadia said, “I’m thrilled to continue my global journey while returning to WPP and lead Grey India at such a transformative moment. Partnering with Anusha and the exceptional team at Grey, I’m eager to harness the philosophy of Cultural MacGyverism—blending rich local insights with cutting-edge marketing—to create work that drives real business impact."

Trombetta added, “After almost 10 years with Grey India, Sandipan Bhattacharyya is moving on to explore a new opportunity. We want to thank him for his contributions during his tenure and wish him all the best in his future endeavours.”

In a career spanning over two decades, Kapadia has worked with JWT and VML, among others.