Manifest organised a panel discussion to explore why pharma companies are going the 'serious' and 'fear-mongering' route when it comes to their advertising. 

The panellists comprising Vishal Kaushik, former director - enterprise strategy and new products, MSD; Praful Akali, founder and MD, Medulla; Chanakya Mishra, business franchise head, cardiovascular, Novartis, discussed strategies to include other emotions such as humour and emotional storytelling in the industry's communication to foster better connect with its target audience. 

The talk was moderated by Riya Sethi, senior correspondent, Manifest.

View the panel above. 

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