Zepto has rolled out a film titled 'Instant acidity relief in just 10 minutes with ENO Chewy Bites on Zepto' featuring film director Anurag Kashyap to showcase the availability of Eno's chewable tablet.

Conceptualised in-house, the film opens with an actor enjoying his meal in the dressing room when a crew member informs him that it's time for his shot. He casually greets Anurag Kashyap on set, who, equally excited, is ready to direct a commercial film. They begin shooting a musical number, but the actor appears uneasy. Kashyap calls "cut," urging him to tap into past experiences to channel love. Despite this, the discomfort persists, prompting Kashyap to jokingly compare him to a stone. Multiple takes follow, but the struggle continues. Finally, it's revealed that the actor is suffering from acidity. The film then highlights how Zepto can deliver Eno in just 10 minutes, allowing Kashyap to capture the perfect shot.

What do we think about it: The q-commerce platform keeps itself top-of-mind by consistently showcasing its product offerings with byte-sized ads. This time, it takes a creative leap with well-known filmmaker Anurag Kashyap, seamlessly blending his storytelling style with the brand’s narrative. The result is an engaging, on-brand ad film that not only entertains but also drives awareness among consumers.

The campaign was released on 29 January on Instagram and YouTube.