Cipla has rolled out a brand campaign film, ‘1935 se desh ki sehat ke saath,’ (With the country’s health since 1935), commemorating 90 years of its inception and commitment to accessible healthcare.

The film is a tribute to and acknowledgement of the relentless contribution of healthcare professionals and the invaluable service they provide to the community.

The film's narrative revolves around the empathetic spirit of a doctor who is as dedicated to her patients and profession as she is to the health and wellbeing of her loved ones, handling both with same level of fulfillment and dedication. 

Conceptualised by Dentsu Creative Webchutney, the ad film is directed by filmmaker Shoojit Sircar. 

What we think about it: The film highlights the selfless spirit of healthcare professionals, and serves as an ode to their noble contributions to society, which sometimes comes at the cost of their own personal wellbeing.

Achin Gupta, CEO – One India Business, Cipla, said: “Our journey began with the visionary leadership of our esteemed founder, Dr. Khwaja Abdul Hamied. Today, we are proud to unveil our latest campaign film—a tribute to his enduring legacy and commitment to transforming healthcare for all and celebrating heroes who inspire us every day. Cipla remains committed to putting patients first, as we are driven by a mission to make healthcare a right, rather than a choice.”
 
Ajeet Shukla and Gia Fernandes, national creative directors, Dentsu Creative Webchutney, said, “We knew we had something potentially special when people were tearing up during the script narrations of Cipla’s story and its legacy of care. What an amazing journey this has been for all of us.”