Nestlé Nangrow has rolled out a campaign, consisting of a film.

Conceptualised by Ogilvy, the film is built on the core insight that kids are naturally curious and playful. It showcases a series of events where children seem to engage in actions their parents perceive as mischief, only for them to realise that these moments are not just playful acts, but signs of growth and maturity.

What we think about it: The lighthearted antics of the kids are both heartwarming and hilarious, making it a delight to watch. It captures the playful nature of childhood while conveying a powerful message about a child's growth and learning. A fun and impactful ad. 

The film released on 23 January.