Stellantis India has rolled out a campaign for the 2025 edition of the Jeep Meridian. The campaign consists of two films.  

One film is set at a wedding baraat (groom's procession) and shows band members struggling to keep playing music because of the heat. The baraat comes to a halt, when the Meridian comes to the rescue and. It uses its Alpine powered speakers and starts playing music to get the baraat back on track.

The second film (below) shows the safety features of the car including ADAS through a man driving along with two children seated at the back distracting him.

What do we think about it: Both the films are very different from each other, even though they are part of the same campaign for the launch of the 2025 edition of the Meridian. We quite like the built for big heartedness brand message through the wedding film.

The films were published on social media on 22 October.