Continuing with its 'Red Paste Se Chabaao Indian Jersey Pao' (chew with Dabur Red Paste and win an India jersey), Dabur rolled out its film featuring Manoj Pahwa ahead of the India-England semi final, which was won by the former.

The campaign started before the India-Pakistan game, had a film for the India-Australia game, and is likely to continue ahead of the final in which India plays South Africa.

What we think of it: We like the humour. Perhaps a bit too cocky, but who cares if India lifts the cup on the 29th of June? And we like the realistic promise - no mention of travelling to the tournament - just a CTA which offers winners a team India jersey.