Godrej & Boyce has rolled out a campaign for its home lockers portfolio. 

Conceptualised by Sixty Fifth Communication, the campaign consists of a film featuring a couple. As they reach outside their home, the man hands the keys to his partner and tells her in a playful manner that he'll see her soon after parking the two-wheeler. 
Once the lady is up, she's surprised to see her house has been broken into with things thrown around the house. When he joins her, he's worried too, and walks straight towards a cupboard in which a locker is placed. The locker opens only after his fingerprint is used and the valuables inside are completely intact. The man breathes a sigh of relief, while the lady continues looking concerned. This is because she's worried about who'll clean the mess.

What we think about it: While the film was intriguing, we couldn't help but miss the stereotypical representation of the woman concerned about the cleaning of the house. 

Pushkar Gokhale, EVP and business head, Security Solutions business, Godrej & Boyce said, "At Godrej & Boyce, we believe that home security is not just about safeguarding possessions—it's about ensuring their peace of mind and happiness that comes with knowing your loved ones and home are protected. Our campaign ‘Khushiyon Ke Rakhwale’ reflects this core belief, emphasising our commitment to reimagining home security for the needs of modern families. Through customer-focused innovation and a deep emotional connection, we aim to transform the way home security is perceived. By integrating advanced technology with a sense of trust and responsibility, this campaign emphasises our mission to make life more convenient, reliable, and secure. ‘Khushiyon Ke Rakhwale’ is about safeguarding not just homes, but the happiness that resides within them."

Dipesh Kowarkar, founder and CCO, Sixty Fifth Communication, added, “Have you ever met anyone who doesn’t feel unhappy after losing their wealth? Losing money often means losing happiness, and this insight is at the core of our new campaign for Godrej Home Lockers. The  campaign aims to communicate this message in an engaging and convincing way. Inspired by real-life events, the story is as genuine as the insight, making it highly relatable. With this campaign, the brand embraces a greater responsibility of ‘securing peace of mind’ by proudly positioning itself as ‘Khushiyon ke Rakhwale.’