ICC has rolled out a film, 'It's All on the Line,' ahead of the upcoming Champions Trophy 2025, featuring cricketers Hardik Pandya, Shaheen Afridi, Mohammad Nabi and Phil Salt.

The film opens with Afridi descending from a rope, attempting to take away the Champions Trophy. But his plan goes south as the laser security system gets activated when Pandya also comes in with the same intention. The film culminates with all the players going towards the trophy to grab it first. 

What we think about it: The ad is fun to watch. The 'trophy heist' concept is something unique and interesting and breaks away from the usual cricket tropes often seen in advertisements.

The film released on 22 January.